Cliff House Project

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Although damaged, this photo has a good deal of interesting details.  See close-ups below.

 


ladder on roof, upper-left


The upper sign is most likely an advertisement for Jas E Pepper & Co (link1, link2)
The lower sign is most likely an advertisement for Jockey Club Bourbon.
"E. A. Fargo of San Francisco (1867 - 1916) was a leading liquor wholesaler and they produced Jockey Club Bourbon.
E. A. Fargo Co. (1896 - 1916) was the last company name." - John Freeman 2014

 


fire hydrant


more signs:    VITA OIL          DIXIE QUEEN


Still another VITA OIL sign

"Vita Oil was a home grown quack remedy going back to 1880, and signs pop up in many photos.
The below 1880 ad touts its many merits as a panacea. The proprietor moved his operation to Berkeley following the quake."
 - Frank Sternad 2014


 

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