Although damaged, this
photo has a good deal of interesting details. See close-ups below.
![](3260361580.jpg)
![](ladder.jpg)
ladder on roof,
upper-left
![](JAS.jpg)
The upper sign is most likely an
advertisement for Jas E Pepper & Co (link1,
link2)
The lower sign is most likely an advertisement for Jockey Club Bourbon.
"E. A. Fargo of San Francisco (1867 - 1916) was a leading liquor wholesaler
and they produced Jockey Club Bourbon.
E. A. Fargo Co. (1896 - 1916) was the last company name." - John Freeman 2014
![](hydrant.jpg)
fire hydrant
![](Dixie%20Queen.jpg)
more signs:
VITA OIL DIXIE QUEEN
![](VITA%20OIL.jpg)
Still another VITA
OIL sign
"Vita Oil was a home grown quack remedy going back to 1880,
and signs pop up in many photos.
The below 1880 ad touts its many merits as a panacea. The proprietor moved his
operation to Berkeley following the quake." - Frank Sternad 2014
![](Smith's%20Vita%20Oil%201880%209%2025%20Pac%20Rural%20Press.jpg)
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